财经聚焦｜“流量”更好变“留量” 小票根何以撬动大消费

Core Insights - The concept of "ticket root economy" is emerging, where event tickets serve as a catalyst for extending consumer experiences and spending in host cities [3][7][11] - Various cities are implementing policies that allow ticket holders to access discounts and free entries to attractions, enhancing the overall consumer experience [2][3][8] Group 1: Economic Impact - Significant growth in consumer spending has been observed in cities hosting events, with dining expenditures in Guangzhou and Shenzhen increasing by over 140% during the first week of the National Games [3] - During the "Chuan Super" league matches, the city of Leshan received 442,100 visitors, marking a 24% year-on-year increase due to associated promotional activities [3][8] - The "ticket root economy" is seen as a means to amplify overall economic benefits by linking events with tourism and local consumption [8] Group 2: Consumer Behavior - Consumers are increasingly extending their activities beyond the event itself, using tickets to explore local attractions and dining options, thus enhancing their overall experience [2][3][6] - The dual binding effect of tickets—tying time and location—helps attract high-intent consumers, leading to increased spending in various sectors [7][8] Group 3: Policy and Innovation - Cities are exploring innovative "ticket root+" models that integrate various businesses and services, enhancing the consumer journey and encouraging cross-city ticket recognition [11] - There is a call for improved content quality and diversity in events to sustain consumer interest and engagement, as well as to address challenges such as content homogenization [9][11]