集徽章开盲盒玩卡牌，老字号餐馆变身“西游主题美食乐园”

Group 1 - The collaboration between traditional restaurants and the iconic Chinese IP "Journey to the West" has created a unique dining experience, attracting customers with themed food and interactive elements [1][4] - Restaurants like Tongheju and Tongchun Garden have introduced special dishes with names inspired by the "Journey to the West" storyline, enhancing the dining experience with both taste and thematic presentation [3][4] - The initiative aims to engage younger consumers by offering immersive experiences that combine food, collectibles, and interactive activities, thereby linking various age groups to traditional dining [4] Group 2 - Popular menu items include creatively named dishes such as "Golden Hoop Breaks the Formation" and "Spirit Monkey Steals Treasure," which not only appeal to taste but also to the narrative of the classic tale [3] - The introduction of collectible blind boxes and card battle games in restaurants has added a layer of fun, making family dining more enjoyable and interactive [3][4] - The Beijing Huaten Group plans to continue exploring traditional cultural resources to provide richer consumer experiences in the future [4]