进一步促消费,增强供需适配性怎么干?这场发布会回应关切
Xin Hua Wang·2025-11-27 09:14

Core Viewpoint - The recent implementation plan aims to enhance the adaptability of consumer goods supply to meet diverse consumer demands, focusing on quality and efficiency in production and consumption [1][2] Group 1: Implementation Goals - The plan sets two main development goals: to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, and to achieve a high-quality development pattern of mutual promotion between supply and consumption by 2030 [1][2] - The contribution rate of consumption to economic growth is expected to steadily increase [1] Group 2: Key Consumption Areas - Key trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics [2] - Hundred-billion-level consumption hotspots encompass baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet supplies, civilian drones, trendy toys, jewelry, and national trend clothing [2] Group 3: Consumer Market Characteristics - The consumer market is characterized by diversification, with a focus on matching different demographic needs [2] - Specific tasks include enhancing the supply of baby and student products, expanding fashionable "trendy" products, and optimizing products for the elderly [2] Group 4: Cultural and Creative Products - The plan emphasizes the development of cultural and creative products, including support for the animation industry, cultural heritage products, and seasonal offerings [3] - Initiatives include creating quality IP in the animation sector and expanding cultural product development trials [3] Group 5: Consumer Spending Trends - Since 2013, the average annual per capita consumer spending in China has increased from 8,000 yuan to 15,000 yuan, maintaining over 50% of total per capita consumption expenditure [3] Group 6: Promotion of Consumption - The Ministry of Commerce plans to promote large-scale consumption, develop new consumption types, and create an international consumption environment [3] - Strategies include reforming automobile circulation, promoting green and smart home appliances, and fostering "artificial intelligence + consumption" initiatives [3] Group 7: Quality and Safety Measures - The implementation plan includes measures to enhance consumer product quality, which is crucial for consumer confidence and quality of life [4] - Continuous efforts will be made to strengthen supervision, ensure quality safety, and improve standard certification systems [4]