《疯狂动物城2》票房“狂飙”！首日破2亿，IP跨界掀起消费热潮

Core Insights - The animated film "Zootopia 2" has achieved significant box office success in both China and North America, setting multiple records on its opening day [1][4] - The film's strong IP appeal and positive reviews have contributed to its high market anticipation and performance [3][4] Box Office Performance - On its opening day, "Zootopia 2" grossed 228 million yuan, with a cumulative box office of 240 million yuan in China [1] - The film set a record for the highest single-day box office for an imported animated film in China [1] - Pre-sales and midnight screenings reached over 309 million yuan, breaking the pre-sale record for animated films in China [1] - The film's first-day screening accounted for 66.9% of the market share, indicating strong audience interest [1] Audience Reception - The film received a score of 8.7 on Douban and a 93% freshness rating on Rotten Tomatoes, maintaining a high standard despite being slightly lower than its predecessor [3] - The English version of the film contributed 1.79 billion yuan to the box office, accounting for 74.6% of total earnings, highlighting audience preference for the original version [1] Market Impact - "Zootopia 2" has sparked a wave of cross-industry collaborations, with numerous brands launching co-branded products across various sectors, extending the film's influence beyond cinemas [3] - The film's success is expected to boost the overall box office for the year, with projections indicating a potential total box office of 24.03 billion yuan [1][4] - The film's performance is seen as a strong start for the upcoming holiday season box office period, which runs from November 28 to December 31 [4]