Xin Lang Cai Jing·2025-11-27 09:31Core Viewpoint - The film "Cai Rou Hun Tun" has been released nationwide, evoking nostalgic memories of Shanghai through its portrayal of traditional flavors and family connections [1][3]. Company and Product Summary - Shanghai Aisen, a subsidiary of Bright Meat Industry, has launched a co-branded product line of dumplings and fillings that replicate the flavors depicted in the film [3][5]. - The co-branded dumplings feature fresh pork and seasonal vegetables, maintaining a thin skin and generous filling, embodying the warmth of home [3][7]. - The core ingredient, "Aisen cold fresh pork," is sourced through a cold chain process to ensure safety and quality, aligning with the film's theme of "home-cooked meat" [5][7]. Culinary Experience - The dumplings are crafted using traditional methods, with no additives and a 24-hour cooling process to preserve freshness, mirroring the homemade taste depicted in the film [7][8]. - The film emphasizes dumplings as a symbol of familial bonds and community ties, which is reflected in the co-branded product as a vessel for memories [7][8]. Marketing and Promotion - The collaboration represents a mutual effort between traditional brands and local cinema, transforming iconic products into symbols of urban memory [8]. - A themed event titled "Walk into Old Wang's Home" was held to promote the film and the co-branded dumplings, featuring nostalgic decor and classic products [8][10].