新疆特色好物亮相麻榨镇杨桃文化音乐节

Core Viewpoint - The event "Peach Reflects Golden Autumn, Enjoying Mazha" held in Mazha Town showcased Xinjiang's unique agricultural products, aiming to promote these products and enhance regional cooperation for rural revitalization [10][21][23]. Group 1: Event Overview - The "Peach Reflects Golden Autumn, Enjoying Mazha" event took place on October 23, featuring a cultural music festival and a market for agricultural products [9][10]. - The event attracted significant attention to Xinjiang's agricultural products, particularly from regions like Kashgar, Turpan, and Korla [13][21]. Group 2: Product Highlights - Featured products included Kashgar milk naan, Xinjiang gray dates, and Korla fragrant pears, which were well-received by attendees [2][13][20]. - The Xinjiang gray dates were noted for their firm texture and natural sweetness, appealing to consumers [14][20]. Group 3: Marketing and Promotion - The event aimed to leverage the cultural festival's foot traffic to create a platform for showcasing Xinjiang's agricultural products, enhancing their visibility and market reach [21][23]. - Future plans include deepening the integration of online and offline sales channels to expand the distribution of Xinjiang products [27][28]. Group 4: Consumer Engagement - The event featured tasting activities that engaged participants, leading to increased interest in purchasing Xinjiang products both on-site and online [20][21]. - A promotional campaign will run from September to December, offering discounts on Xinjiang products at the Guangdong experience center [31][32].