上榜！新会一陈皮主题博物馆入选2024“非遗融入现代生活”典型创新实践名单

Core Viewpoint - The Lihong Xinhui Chenpi Cultural Museum has been selected for the 2024 "Intangible Cultural Heritage Integrated into Modern Life" typical innovation practice list, recognizing its efforts in integrating traditional culture with contemporary life [1][6][21]. Group 1: Selection and Recognition - The selection process for the 2024 list involved collecting 716 projects from 31 provinces, autonomous regions, and municipalities across the country, ultimately selecting 51 typical practices [6][7]. - The announcement of the selected projects took place during the "2025 Intangible Cultural Heritage Brand Promotion Week" held in Dali, Yunnan Province [3][4]. Group 2: Museum Overview - The Lihong Xinhui Chenpi Cultural Museum is located in the Lihong Modern Agricultural Industrial Park in Xinhui District, Jiangmen City, and focuses on the theme "The Past, Present, and Future of a Piece of Chenpi" [9][10][16]. - The museum covers an area of approximately 1,000 square meters and utilizes multimedia technology to vividly showcase the historical culture and the "medicinal and dietary" value of Xinhui Chenpi [11][12]. Group 3: Cultural Integration and Activities - The museum aims to create a comprehensive platform that integrates cultural display, educational research, tourism experience, and industrial promotion, serving as a model for deep integration of agriculture, culture, and tourism [17][19]. - It conducts hands-on workshops such as tea brewing and Chenpi tea production, attracting over 30,000 participants annually, thereby enhancing public recognition and awareness of traditional culture [18][19]. Group 4: Impact and Future Directions - The recognition of the museum's efforts is seen as a validation of Xinhui District's work in deeply integrating Chenpi culture with modern life [20][21]. - This practice exemplifies the district's exploration of "living" heritage pathways, transitioning from static protection to dynamic transmission and innovative development, providing valuable experience for building regional public brands [22].