红星美凯龙：亏了31亿，关店33家

Core Insights - The financial report of Red Star Macalline for Q3 2025 reveals significant challenges faced by the company in the current market environment, with a quarterly revenue of 4.969 billion yuan, a year-on-year decline of 18.6%, and a net loss attributable to shareholders of 3.143 billion yuan, down 66.55% year-on-year [1][2] Financial Performance - The net loss of 3.143 billion yuan is largely attributed to a 3.327 billion yuan decline in the fair value of investment properties, reflecting the impact of real estate market fluctuations and the deep ties between the home furnishing industry and the real estate market [2] - Revenue decreased by 18.6% to 4.969 billion yuan, influenced by the company's strategic decision to downsize non-core businesses and the pressure on rental prices in a saturated market [2] Operational Developments - Despite the losses, there are signs of operational improvement, with core business operating profit doubling to approximately 200 million yuan, and net cash flow from operating activities increasing by 1.17 billion yuan to 640 million yuan compared to the same period last year [3] - The occupancy rate of self-operated malls improved from 83% to 84.7%, indicating a slight recovery in business fundamentals [3] Strategic Initiatives - The company has initiated a comprehensive self-rescue strategy focusing on three main lines: 1. "Survival through Disengagement" by closing 33 malls to reallocate resources to more promising areas, such as smart appliance stores and new energy vehicle showrooms, which are expected to drive future growth [4] 2. Building a "Commercial Ecosystem" by introducing innovative business formats that enhance consumer experiences, aiming to create a more integrated shopping environment [4] 3. Implementing lean operations across the entire chain, with sales and management expenses decreasing by 18% and 19.9% respectively, reflecting cost-cutting efforts [4] Market Positioning - The company is navigating a challenging landscape, balancing the need to contract traditional business while investing in new formats for future growth, which tests its strategic resolve and execution capabilities [4] - The approach of integrating various business formats raises questions about its effectiveness compared to competitors focusing on digitalization, and whether the development cycle of new formats can outpace asset depreciation [4]