China’s Anta Sports explores potential takeover of Puma

Core Viewpoint - Anta Sports Products Ltd. is exploring a potential takeover of Puma SE, with discussions being preliminary and involving potential partnerships with private equity firms [1][3]. Group 1: Anta Sports and Potential Bidders - Anta is working with an adviser to evaluate a bid for Puma and may collaborate with a private equity firm if it proceeds [1]. - Other potential bidders for Puma include Li Ning Co, which is exploring financing options, and Asics Corp from Japan [2][5]. Group 2: Puma's Current Situation - Puma shares have increased by 11% on Germany's Tradegate exchange, but the company has seen a 62% drop in shares in Frankfurt this year, leading to a market value of €2.5 billion ($2.9 billion) [2][3]. - The Pinault family's Artémis holding company owned 29% of Puma at the end of the previous year, which may pose a challenge for any transaction due to high valuation expectations [3][4]. Group 3: Puma's Financial Performance and Strategy - Puma reported €281.6 million in net income and €8.8 billion in sales last year, with sponsorships including Manchester City and the Portugal national team [8]. - The company is undergoing a revamp under new CEO Arthur Hoeld, focusing on running, football, and training, and plans to cut 900 jobs to return to growth by 2027 [7][9].