实现供需双向奔赴、形成3个万亿级消费领域……多部门联合印发促进消费新方案

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and align production with consumer preferences [1][2]. Group 1: Key Measures and Goals - The plan outlines 19 key tasks focused on five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, cultivating new consumption scenarios and business formats, and enhancing scene empowerment [2][3]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, with a vision for a high-quality development pattern of mutual promotion between supply and consumption by 2030 [7][8]. Group 2: Targeted Consumption Areas - The trillion-level consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [7][8]. - The hundred-billion-level consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing, indicating strong growth potential [9][11]. Group 3: Supply and Demand Dynamics - The current supply of consumer goods has entered a new development stage characterized by quality and price, although structural mismatches in supply and demand still exist in certain areas [12][13]. - The government plans to address these mismatches by increasing resource investment and efforts to achieve a higher level of dynamic balance in supply and demand over the next five years, ensuring consumers have access to better quality products and services [14].