Katjes Group ‘in talks to buy Graze from Unilever’

Core Insights - German confectionery group Katjes is in advanced talks to acquire snack brand Graze from Unilever for approximately £35 million ($46.2 million) [1] - Unilever had previously acquired Graze in 2019 for around £150 million from The Carlyle Group [1][2] - Unilever is currently evaluating the potential sale of several UK brands, including Marmite, Colman's, and Bovril, as part of a strategy to streamline its portfolio for long-term growth [2] Group 1 - Katjes has a history of acquiring UK businesses, including the gluten-free baked goods firm Genius Foods in 2022 and a majority stake in vegan-confectionery business Candy Kittens in 2019 [4] - The acquisition of Graze aligns with Katjes' strategy to expand its presence in the UK snack market [1][4] - Unilever's recent divestitures, including the sale of its pasta sauce range in Germany and the meat-free brand The Vegetarian Butcher, indicate a broader trend of portfolio optimization [3][2] Group 2 - The deal for Graze is part of Unilever's ongoing efforts to focus on fewer, larger brands to enhance scalability and growth potential [2] - Katjes' recent acquisition of a 25% stake in German cookie-dough business SD Sugar Daddies further demonstrates its commitment to expanding its product offerings [3] - The potential sale of Graze reflects Unilever's strategic shift towards refining its brand portfolio amidst changing market dynamics [2][3]