China's Pengzhou Builds "Pengzhou Lifestyle" as City Identity

Core Insights - The Global Panda Partners Conference 2025 highlighted Pengzhou's recognition as one of the "Top Ten Innovative Models for Cultural and Tourism Integration in 2025" due to its advancements in cultural and tourism integration, ecological conservation, and urban development [1] Group 1: Pengzhou's Development Model - Pengzhou has developed a unique "Pengzhou Lifestyle" brand by integrating agriculture, commerce, culture, tourism, and sports, leveraging its ecological assets [3] - The "Pengzhou Model" emphasizes a lifestyle shared by residents and visitors, supported by a framework of "three-dimensional landscapes and four signature IPs" [4] - Key initiatives include the Longxingji Historical and Cultural Block and the Intangible Cultural Heritage Pocket Park, which enhance public services and commercial vitality [4] Group 2: Tourism and Economic Impact - From January to October 2025, Pengzhou attracted 18.991 million visitors and generated 11.609 billion yuan in tourism revenue, indicating a shift from "ecological appeal" to "development value" [7] - The city aims to become a "new urban destination for next-generation consumption and traveling-living experiences" by enhancing its modern tourism system [6] Group 3: Cultural Exchange and Events - Pengzhou is enhancing Sino-foreign cultural exchanges through events like the Bailu Sino-French Classical Music Festival and the Chengdu International Sister Cities Youth Music Festival [6] - Collaborations with China Arts and Entertainment Group Ltd. include the Chengdu-Chongqing International Theatre Festival, aimed at boosting the city's international cultural profile [6]