80元起下单中高端酒店的“酒店界拼多多”狂奔一年多

Core Viewpoint - The hotel industry is facing challenges in achieving revenue growth, with new models like "C2B" and "JD Travel" not yet delivering significant results [1][2] Group 1: C2B Model Overview - The "C2B" model allows consumers to set prices for hotel rooms, aiming to connect price-sensitive users with hotels that have vacant rooms [2][3] - The "Hui Xuan Ding Fang" platform, representing this model, has struggled to gain traction, with only about 10,000 hotels onboarded against an initial target of 30,000 by 2025 [1][4] - The platform has seen a high cancellation rate of 50% on its nearly 20,000 monthly orders, indicating issues with user trust and hotel engagement [1][4] Group 2: Market Challenges - The platform faces difficulties in attracting hotels due to exclusivity agreements with major OTAs and the reluctance of well-known brands to lower prices [5][8] - User trust is a significant barrier, with many consumers hesitant to engage with a new platform, leading to high cancellation rates and negative feedback regarding order fulfillment [6][10] - The platform's operational model relies on low-cost marketing strategies and partnerships, with a focus on integrating resources rather than traditional advertising [11][12] Group 3: Future Goals and Projections - The company aims to reach 1 million users by the end of the year, with a long-term goal of capturing 25% to 30% of the hotel market share in China, targeting 100,000 to 150,000 hotels [12] - The operational strategy includes building a hotel alliance over the next five years and potentially pursuing an IPO in the future [12]