智通财经网·2025-11-27 13:31Core Insights - Bosideng (03998) reported a revenue of RMB 8.928 billion for the six months ending September 30, 2025, representing a year-on-year increase of 1.4% [1] - The company's net profit attributable to equity shareholders was RMB 1.189 billion, up 5.28% year-on-year, with basic earnings per share of 10.35 cents and an interim dividend of 6.3 Hong Kong cents per share proposed [1] Revenue Breakdown - The brand down jacket business remains the largest revenue source for the company, generating approximately RMB 6.568 billion, accounting for 73.6% of total revenue, with a year-on-year increase of 8.3% [1] - The OEM management business generated about RMB 2.044 billion, representing 22.9% of total revenue, down 11.7% year-on-year [1] - The women's wear segment reported revenue of approximately RMB 251 million, making up 2.8% of total revenue, down 18.6% year-on-year [1] - The diversified clothing business generated around RMB 64 million, accounting for 0.7% of total revenue, down 45.3% year-on-year [1] Strategic Focus - The company is concentrating on its core business, leveraging resources to enhance core competitiveness, aiming to become a leader in the global down jacket industry [1] - In the brand down jacket segment, the company is focusing on "four enhancements": strengthening brand leadership, category management, channel operations, and customer experience [1] Brand Development - The company is committed to establishing Bosideng as a "global leader in down jackets," enhancing brand value and recognition as the "first brand in down jackets" [2] - Product strategy revolves around the brand positioning of "global leading down jacket expert," targeting mainstream consumer demographics and enhancing product structure with functional outerwear and sun protection clothing [2] - The company is innovating through designer collaborations and advanced fabric technologies to improve product performance and comfort [2] Channel Strategy - The company aims to achieve breakthroughs in flagship projects, creating distinctive high-quality stores [2] - Expansion of brand image stores and focus on developing a TOP store system to enhance consumer recognition and optimize shopping experience [2] - The company is implementing a refined operational system based on customer segmentation to improve profitability and operational efficiency [2]