走进HBN，揭秘国货美妆“科研驱动发展”之路

Core Insights - HBN, a domestic skincare brand, emphasizes efficacy in its products and has made significant advancements in research and development, showcasing the potential of Chinese brands in scientific innovation [1][3][9] Group 1: Company Overview - HBN was established in 2019 in Shenzhen, focusing on "efficacy skincare" and is the first domestic brand to advocate for true efficacy in skincare products [3] - The brand's R&D center spans over 5,000 square meters and integrates research and production, facilitating rapid validation and application of innovative ideas [3][5] Group 2: Research and Development - HBN has a multidisciplinary R&D team of over 100 members, with 85% holding master's or doctoral degrees, covering fields such as pharmacy, medicine, and computational biology [5] - The company collaborates with over 40 top domestic and international institutions to enhance its technological innovation capabilities [5] Group 3: Achievements in Research - HBN has published 46 international SCI papers as the first author or completing unit, focusing on cutting-edge topics like skin aging mechanisms and whitening activities [7] - The company has successfully registered four self-developed new raw materials, creating a diverse matrix of plant extracts, peptide synthesis, and global innovative ingredients [9] Group 4: Strategic Vision - HBN's CEO emphasizes the importance of foundational research and application transformation in the skincare industry, believing that sustained investment in research will uncover significant user value [9] - The company aims to establish a "research-driven" development path, asserting that Chinese brands can compete with international brands in the high-value efficacy skincare sector [9]