（经济观察）破解“供需错配”，中国多部门合力促消费

Core Viewpoint - The Chinese government is addressing the "supply-demand mismatch" in the consumer market through a new implementation plan aimed at enhancing the adaptability of consumer goods supply to meet diverse consumer needs [1][2]. Group 1: Market Overview - China's consumer market has become the second largest globally, with a total of 230 million types of consumer goods, leading in over 100 categories such as home appliances and furniture [1]. - The rapid response of Chinese enterprises to technological upgrades and consumer demand changes is supported by strong manufacturing capabilities, with flexible manufacturing enabling quick production cycles [1]. Group 2: Supply-Demand Mismatch - The "supply-demand mismatch" is identified as a key bottleneck for consumption upgrades, with issues such as oversupply of certain products and insufficient high-quality offerings in sectors like jewelry and cosmetics [2]. - Specific consumer needs, such as those for elderly products and personalized items, are not being adequately met, highlighting gaps in the market [2]. Group 3: Implementation Plan Goals - The implementation plan sets two main targets: to establish three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots by 2027, and to achieve a high-quality development pattern of supply and consumption interaction by 2030 [2]. Group 4: Key Measures - The plan includes five key measures: expanding new technology applications, enhancing the supply of unique products, precisely matching market segments, creating new consumption scenarios, and optimizing the development environment [2]. - The Ministry of Industry and Information Technology will promote the integration of new technologies like artificial intelligence into the consumer goods industry [3]. Group 5: Government Initiatives - The National Development and Reform Commission will focus on three areas: strengthening technological leadership, enhancing brand standards, and improving public facilities to meet consumer needs [3]. - The Ministry of Commerce will implement policies to boost sales through trade-in programs and organize promotional activities to stimulate consumption [3]. - The Ministry of Culture and Tourism will support the development of quality cultural and tourism products and enhance consumer experiences [3]. Group 6: Market Regulation - The State Administration for Market Regulation emphasizes the importance of maintaining market order through enhanced supervision and enforcement actions, particularly in the safety of children's and student products [4].