Core Viewpoint - The company, 贪玩 (TANWAN), has signed a strategic cooperation agreement with COEXIST Group to develop and promote derivative products based on the works of over 200 artists, marking a significant expansion in the潮玩 (trendy toy) industry and integrating classic IP with artist IP [1][2][3] Group 1: Strategic Cooperation Agreement - The agreement involves the integration of resources from COEXIST Group, which will sign contracts with over 200 artists to obtain complete authorization for the project, creating a unique IP matrix that combines artistic value with commercial potential [2] - TANWAN will have exclusive rights to develop, design, produce, and sell trendy toy products based on the artists' works, including sculptures, plush toys, and other derivative products [2][3] Group 2: Full-Chain Support and Market Strategy - The cooperation aims to establish a new paradigm for "artist IP," with TANWAN leveraging its expertise in user insights, data analysis, and targeted marketing to support artists from initial creation to product launch [3] - Future collaborations may extend to TANWAN's own brands and internationally recognized classic IPs, enhancing the creative development of IP products [3] Group 3: IP Ecosystem Strategy - The company plans to build a new潮玩 ecosystem centered around an "IP ecosystem strategy," focusing on the integration of classic IP and artist IP, emotional interaction design, and social experience [4] - The brand's mission is to illuminate daily life with creativity and fun, aiming to resonate emotionally with users through trendy toys that serve as mediums for personal expression [4]
贪玩(09890)附属与COEXIST集团签订艺术家作品开发合作协定 致力于打造新的“艺术家IP”范式