Ford's Overlooked Profit Machine Is Under Attack by Rival

Core Insights - Ford's commercial business, Ford Pro, is a significant profit driver, generating $5.6 billion EBIT at a 10.9% margin, contrasting with Ford's Model-e division, which lost $3.6 billion [3][4] - Stellantis is expanding its commercial fleet business in the U.S., aiming to capture market share where it currently holds only 12% [5][6] - General Motors faced setbacks with its BrightDrop electric delivery van, halting production due to market challenges, which may benefit Stellantis [11][12] Ford's Performance - Ford's traditional gasoline and hybrid retail business, Ford Blue, generated $2.3 billion EBIT at a 3.1% margin [3] - Ford Pro's paid software subscriptions increased by 8% sequentially, reaching 818,000 subscribers, indicating growth in high-margin business [4] Stellantis' Strategy - Stellantis has gained about 30% market share in its European commercial division and is now focusing on the U.S. market [6][7] - The company reported a 22% surge in U.S. fleet sales during the third quarter, attributed to timely pricing for its 2026 models [8] General Motors' Challenges - GM's BrightDrop electric delivery van production was halted due to a slow-growing market and regulatory changes, impacting its commercial ambitions [11]