Zheng Quan Ri Bao·2025-11-27 15:59Core Insights - The performance of four listed new energy vehicle companies in China, namely Leap Motor, Xpeng Motors, NIO, and Li Auto, shows significant divergence in their third-quarter results for 2025, highlighting the competitive landscape in the market [1] Sales Performance - Leap Motor achieved sales of 173,900 units, a year-on-year increase of 101.8%, leading the market - Xpeng Motors sold 116,000 units, up 149.3% year-on-year - Li Auto's sales reached 93,200 units, a decline of 39.0% year-on-year - NIO sold 87,100 units, marking a year-on-year growth of 40.8% [2] Revenue Data - Li Auto led in revenue with 27.4 billion yuan, although this represented a year-on-year decline of 36.2% - NIO reported revenue of 21.79 billion yuan, up 16.7% year-on-year - Xpeng Motors generated revenue of 20.38 billion yuan, a 101.8% increase year-on-year - Leap Motor's revenue was 19.45 billion yuan, reflecting a 97.3% year-on-year growth [2] Profitability - The profitability landscape showed "one profit and three losses" among the four companies - Leap Motor achieved a net profit of 150 million yuan, marking consecutive quarterly profitability - Xpeng Motors reported a net loss of 380 million yuan, significantly reduced from 1.81 billion yuan in the same period last year - Li Auto recorded a net loss of 620 million yuan, down from a profit of 2.8 billion yuan last year - NIO's net loss was 3.48 billion yuan, a decrease of 31.2% from 5.06 billion yuan year-on-year [2] Gross Margin Analysis - Xpeng Motors led with a gross margin of 20.1%, an increase of 4.8 percentage points year-on-year - Li Auto's gross margin was 16.3%, which adjusted for the recall costs of the Li MEGA model, would be 20.4% - Leap Motor reported a gross margin of 14.5%, up 6.4 percentage points year-on-year - NIO's gross margin stood at 13.9%, an increase of 3.2 percentage points year-on-year [3] Technological Innovation - The four companies are actively pursuing technological innovations, particularly in the field of physical AI - Xpeng Motors plans to launch three Robotaxi models by 2026 and aims for mass production of humanoid robots by the end of the year - Li Auto has invested heavily in AI, with a monthly usage rate of its VLA driver model reaching 91% and an expected annual R&D expenditure of 12 billion yuan, with over 6 billion yuan allocated to AI [4] - Leap Motor emphasizes self-research and development, achieving significant advancements in core components and technologies [4] Competitive Strategies - NIO continues to enhance its battery swap technology to create a differentiated competitive advantage and is accelerating its overseas market expansion [5] - Industry experts indicate that the third-quarter financial data reflects a new phase of differentiated development among Chinese new energy vehicle companies, with technology innovation, cost control, and globalization being critical success factors [5]