长三角铁路“计次票”激发文旅消费新活力

Core Insights - The introduction of a 15-day flexible travel pass by the Yangtze River Delta Railway marks a significant innovation in ticketing, allowing travelers to combine journeys across multiple high-speed rail lines without the need for repeated purchases [1][2] - This new ticketing model enhances travel flexibility and offers substantial discounts, exemplified by a nearly 30% reduction in ticket prices for certain routes [1][2] Ticketing Innovation - The new travel pass covers five high-speed rail lines and 26 stations, enabling travelers to choose any train service within specified routes and classes [1] - The model is described as a "high-speed rail monthly pass" for tourists, breaking away from traditional fixed schedules and routes [1][2] Market Impact - The introduction of the travel pass is expected to stimulate demand during the winter tourism off-season, addressing price sensitivity among potential travelers [2][3] - The initiative aligns with national policies aimed at enhancing consumer goods supply and demand interaction, promoting a high-quality development framework by 2030 [2] Integration with Tourism - Alongside the ticketing innovation, local attractions are launching winter-themed activities and packages, creating a comprehensive "transportation-tourism" consumption chain [3] - The expected increase in visitor numbers to scenic spots like Xianju and Hengdian is anticipated to boost local economies [3] Industry Collaboration - The railway's ticketing innovation is seen as a catalyst for cross-industry collaboration, linking transportation with tourism, dining, and accommodation sectors [3][4] - Experts suggest further enhancing winter tourism experiences through innovative cultural offerings and local traditions, thereby converting travel into sustained consumer engagement [3][4]