蜜雪冰城要卖早餐了？部分城市“早餐奶”已上线

Core Insights - The company is launching a breakfast initiative, including a survey to gather consumer preferences on breakfast options [1][4] - New breakfast products, such as various milk options, are being introduced at a price point of 5 yuan each [2][4] - The company has recently made a significant investment in the fresh beer sector, acquiring a 53% stake in a fresh beer brand for 297 million yuan [4] Financial Performance - For the first half of 2025, the company reported a revenue of 14.87 billion yuan, a year-on-year increase of 39.3% [4] - Gross profit reached 4.71 billion yuan, reflecting a growth of 38.3% compared to the previous year [4] - Net profit was reported at 2.72 billion yuan, with a substantial year-on-year increase of 44.1% [4] Expansion and Market Presence - As of June 30, 2025, the company has expanded its global store count to 53,014, adding 9,796 stores year-on-year [5] - The store network covers all provincial-level administrative regions in China and extends to 12 overseas countries and regions [5] - The company's stock closed at 413 HKD per share on November 27, with a market capitalization of 156.8 billion HKD [5]