深夜,股价暴涨!
Zhong Guo Ji Jin Bao·2025-11-27 17:01

Group 1 - Puma's stock price surged over 16% amid reports that Chinese companies Anta and Li Ning are considering a potential acquisition of the struggling German sports brand [1][2] - Puma is currently in a "restart phase" due to a significant slowdown in sales growth following a brief increase during the pandemic, leading to high inventory issues [2] - The company's stock had previously dropped to a 10-year low, with a year-to-date decline exceeding 50% due to increasing competition in the sportswear market and tariff impacts on consumer sentiment [2] Group 2 - Anta Sports is weighing the possibility of making a bid for Puma, which could serve as a gateway for Anta into Western markets, given its track record in revitalizing underperforming assets [2] - Other potential suitors for Puma include Chinese brand Li Ning and Japanese company ASICS, although Li Ning has stated that it is not currently engaged in any substantial negotiations regarding the acquisition [3] - Puma's CEO Arthur Hoeld, who took office on July 1, is tasked with revitalizing the brand through layoffs, product line reductions, and improved marketing efficiency [3] Group 3 - Puma faces significant challenges, including insufficient brand momentum, U.S. tariff pressures, and high inventory levels [4] - The company revised its 2025 performance guidance, now expecting a decline in sales by low double-digit percentages, contrasting sharply with previous expectations of low to mid-single-digit growth [4] - Puma anticipates operating losses in 2025, a stark contrast to earlier projections of operating profits between €445 million and €525 million, primarily due to tariff impacts [4]