META vs. MTCH: Which Social Networking Stock Has an Edge?

Core Insights - Meta Platforms (META) and Match Group (MTCH) are leveraging AI to enhance user engagement and drive revenue growth, with META reaching 3.54 billion users globally and Match operating over 45 dating brands, including Tinder [1][9] Group 1: Meta Platforms - META's integration of AI across its platforms is significantly boosting user engagement, leading to increased ad revenues, with a projected total revenue of $56 billion to $59 billion for Q4 2025, reflecting a 20.69% year-over-year growth [5][10] - The time spent on Facebook increased by 5% and 30% on Threads in Q3 2025, with Reels achieving an annual run rate exceeding $50 billion [3][9] - META's AI-powered ad tools surpassed a $60 billion run rate by the end of Q3 2025, indicating strong advertising revenue growth [4][9] - The Zacks Consensus Estimate for META's Q4 2025 earnings is $8.16 per share, showing a 1.75% increase from the previous year [10] Group 2: Match Group - Match Group is targeting an untapped market of approximately 250 million actively dating singles worldwide, which includes 220 million first-time users and 30 million lapsed users, indicating substantial growth potential [6][9] - Tinder is introducing innovative features like the AI-powered Chemistry feature to attract Gen Z users, with early adoption showing promising engagement metrics [7][9] - Match Group expects Q4 2025 revenues between $865 million and $875 million, suggesting a 1-2% year-over-year growth [8] - The consensus estimate for Match's Q4 2025 earnings remains steady at $1 per share, indicating a 21.95% increase from the previous year [11] Group 3: Stock Performance and Valuation - Over the past 12 months, META shares have appreciated by 11.3%, outperforming Match's 2.1% increase [12] - META is considered overvalued with a Value Score of C, while Match is viewed as undervalued with a Value Score of A, trading at 6.93X and 2.19X forward price/sales respectively [15] - Despite both companies holding a Zacks Rank 3 (Hold), META's extensive user base and AI initiatives provide it with a competitive edge over Match [18]