扩消费 惠民生 稳增长 多部门详解如何增强消费品供需适配性
Shang Hai Zheng Quan Bao·2025-11-27 18:20

Core Insights - The article discusses a joint implementation plan by six departments, including the Ministry of Industry and Information Technology, aimed at enhancing the adaptability of supply and demand in consumer goods, promoting consumption, benefiting people's livelihoods, and stabilizing growth [2] Group 1: AI in Consumer Goods - The plan emphasizes accelerating the application of new technologies and models, with artificial intelligence (AI) being a key catalyst for reshaping the consumer market [3] - The Ministry of Industry and Information Technology aims to drive product innovation and scene expansion, integrating AI and big data into the consumer goods industry to create a digital ecosystem that connects user demand, intelligent design, flexible production, and precise services [3] - As of mid-2023, the user base for generative AI products in China reached 515 million, indicating strong market demand for AI consumer products [4] Group 2: Automotive and Cultural Consumption - The plan includes initiatives to reform automotive circulation, expand the second-hand car market, and promote various automotive-related services, focusing on green and intelligent directions [6] - The cultural and tourism sector is seeing a surge in demand for trendy and cultural products, with the Ministry of Culture and Tourism planning to enhance the development of cultural creative products and promote non-material cultural heritage [6][7] Group 3: Quality and Safety in Consumer Goods - The plan calls for a comprehensive governance framework for consumer goods quality and safety, with the State Administration for Market Regulation enhancing oversight of online sales and ensuring accountability from e-commerce platforms [8] - The administration is also working on a standard system for consumer goods focused on high-quality development, aiming to increase the supply of quality products to meet consumer needs [9] - Efforts are underway to establish a standard system for elderly products, ensuring that older consumers can confidently purchase and use these goods [9]