Defined Outcomes Assets to Top $334 Billion by 2030: Cerulli

Core Insights - Defined outcome ETFs are projected to grow from $69 billion today to over $334 billion by 2030, driven by an aging US population seeking to limit risk in their portfolios [1] Group 1: Market Trends - The rapid growth of defined outcome ETFs is partly due to baby boomers nearing retirement, which is leading to a shift in retirement planning strategies [1] - Approximately 10,000 baby boomers retire daily, indicating significant potential for growth in downside protection products [2] Group 2: Investor Preferences - Defined outcome products are appealing to older investors and those with lower risk tolerance due to their ability to reduce volatility while providing exposure to volatile asset classes [2] - The use of derivatives in defined outcome ETFs allows for more predictable returns, addressing the uncertainty in market expectations [2] Group 3: Competitive Landscape - Innovator and First Trust dominate the defined outcome ETF market, controlling over 75% of it, with a total of 28 firms offering defined outcome products [3]