Chuangli Group(SH:603012) Zhong Guo Zheng Quan Bao·2025-11-27 20:21Core Viewpoint - The coal industry is experiencing cyclical fluctuations, but some companies, like Chuangli Group, are demonstrating strategic resilience and adaptability through comprehensive value reconstruction in response to market changes [1][8]. Market Expansion Strategy - Chuangli Group is transitioning from a supplier to a service provider, focusing on creating value throughout the entire lifecycle of its products, which is seen as a fundamental change in its business model [1][6]. - The company is pursuing both national and international market expansion, recognizing the challenges of penetrating new markets in the coal machinery sector due to high switching costs for customers [2][3]. - The strategy includes technical embedding to meet specific customer needs and service integration to provide unique value that competitors cannot offer [2][3]. Domestic Market Development - In the domestic market, Chuangli Group has successfully addressed local financing challenges by providing leasing services, which has led to an expected revenue of nearly 200 million yuan from the Guizhou market this year [3][4]. - The company has established a network of sales offices and service centers across key coal-producing regions to enhance customer relationships and service efficiency [6]. International Market Strategy - Chuangli Group is focusing on Russia as a key market for its global strategy, leveraging its expertise in intelligent mining equipment to adapt to local conditions [4][5]. - The company is adopting a "win-win" strategy by collaborating with top international partners rather than building its own teams abroad, which helps reduce costs and risks [3][4]. Technological and Business Model Upgrades - The company is undergoing a significant transformation from a hardware supplier to a service-oriented business, emphasizing long-term partnerships and integrated service solutions [6][7]. - Collaboration with Huawei aims to enhance the reliability and intelligence of mining equipment, with a focus on creating a comprehensive smart mining ecosystem [5][6]. Brand Value and Customer Focus - Chuangli Group emphasizes the importance of creating value for customers as a core principle of its operations, which is essential for building brand loyalty and long-term success [7][8]. - The company aims to establish itself as a leading brand in the industry by focusing on customer needs and transforming relationships from mere transactions to strategic partnerships [7][8].