技术落地叠加本土化提速奔驰持续押注中国豪华车市场

Core Insights - Mercedes-Benz showcased its dual focus on "technological prowess and product renewal" at the 2025 Guangzhou International Auto Show, highlighting its commitment to electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, emphasizing a long-term value approach that prioritizes quality over quantity [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional motors while being only 30% of their weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, boasts an energy density of 300 Wh/kg and includes an intelligent cooling system for stable power output under high loads [2] - The VISION EQXX concept's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades to core fuel models showcased at the auto show [3] - The long-wheelbase C-Class and E-Class models now feature enhanced comfort and intelligent upgrades, while the S-Class includes advanced navigation and air suspension across all variants [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - The introduction of a virtual assistant for the new pure electric CLA, developed with ByteDance, reflects a focus on user-friendly technology tailored to Chinese consumers [4] - Mercedes-Benz plans to launch seven new models exclusive to the Chinese market between 2026 and 2027, aiming to strengthen its position in the luxury automotive sector [5]