Aston Martin partners with 'Spider-Man' star's non-alcoholic beer brand

Core Insights - Aston Martin has launched a multiyear partnership with Tom Holland's non-alcoholic beer brand, Bero, which will feature prominently across Aston Martin's brand elements, including collaborative content and global events [1][4] - Bero aims to tap into the growing non-alcoholic beer market, which has gained traction among consumers, marking this partnership as its first major deal with an automotive brand [4][9] - The partnership emphasizes a shared dedication to craftsmanship and performance, aligning both brands in their pursuit of creating refined experiences for consumers [9] Company Overview - Bero debuted in 2024 and has quickly established itself in the non-alcoholic beer market, securing partnerships and shelf space in major retailers like Target [4] - Aston Martin, founded in 1913, has a history of partnerships, including a recent collaboration with Glenfiddich as its official whisky partner for its Formula One team [7] Market Context - The non-alcoholic beer market is experiencing significant growth, prompting various companies to explore opportunities within this segment [4] - The partnership reflects a broader trend of brands seeking to create unique experiences that resonate with consumers' lifestyles [2][9]