Core Viewpoint - Shanghai Kaijie E-commerce Co., Ltd. (referred to as Kaijie E-commerce) submitted its Hong Kong IPO application on May 28, which has now expired after six months on November 28, with CITIC Securities International as the sole sponsor [1]. Group 1: Company Overview - Kaijie E-commerce is a leading digital retail solutions provider in China, dedicated to offering comprehensive digital retail solutions for global premium brands [2]. - The company's solutions cover the entire value chain of the e-commerce industry ecosystem, including brand positioning, product development consulting, retail operations, channel management, marketing promotion, order fulfillment, and data and IT services [2]. - According to ZhiShi Consulting, based on GMV in 2024, Kaijie E-commerce ranks as the fifth largest digital retail solutions provider in China and the largest O2O digital retail solutions provider [2]. Group 2: Client Base and Market Position - The company has served over 200 brands, including more than 100 international brands [2]. - In 2024, its brand partners span various industries, including food and beverage, beauty and personal care, baby products, trendy toys, pet care, health, outdoor sports, and chain enterprises [2]. - Nearly 50% of its brand partners are from Fortune 500 fast-moving consumer goods companies [2].
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智通财经网·2025-11-27 22:57