Xin Lang Cai Jing·2025-11-28 00:09Group 1 - The 2025 Double 11 promotion period saw a total online sales volume of 1.178 million units, a decline of 24.4% compared to the same period in 2024 [1][3] - The decline in sales is attributed to two main factors: policy-induced pre-spending and a high comparative base effect, as well as the normalization of promotional events in the Chinese market [1][6] - The top four brands captured a significant market share during the promotion, indicating that leading brands tend to gain more market share during promotional periods [1] Group 2 - Stone ranked first with a 35.8% online market sales share, with its high-end P20 Ultra Plus series contributing 57.5% of its sales [3] - Ecovacs held a 33.1% sales share during the promotion, performing well across various price segments, particularly with its T80S series launched in September [3] - Cloud Whale achieved a 12.6% sales share, with its newly launched Xiaoyao 002 MAX series contributing 42.3% of its sales [4] Group 3 - Chase ranked at 8.8% in online sales share, focusing on high-end users and offering over ten products in the 4000 yuan and above market segment [4] - Xiaomi captured a 4.9% sales share, with a product lineup concentrated in the entry-level segment, emphasizing basic functionality without shortcomings [4] - DJI's ROMO series, launched in August 2025, quickly gained traction, ranking sixth in both sales volume and revenue during the Double 11 promotion [4] Group 4 - The market for robotic vacuum cleaners is under pressure to maintain high growth rates in the coming year, influenced by policy, consumer behavior, and industry dynamics [6] - There is significant potential for growth in the reputation of robotic vacuum cleaners, with companies encouraged to focus on improving navigation accuracy, cleaning efficiency, and multifunctionality [6]