Chang Jiang Shang Bao·2025-11-28 00:26Core Viewpoint - Li Auto, the first profitable company among new car manufacturers, has reported a return to losses in Q3 2025, with significant declines in revenue and vehicle deliveries compared to previous periods [2][8]. Financial Performance - In Q3 2025, Li Auto's total revenue was 27.4 billion yuan (3.8 billion USD), a decrease of 36.2% from 42.9 billion yuan in Q3 2024 and a 9.5% decline from 30.2 billion yuan in Q2 2025 [2][4]. - The company reported a net loss of 624 million yuan (87.7 million USD) in Q3 2025, contrasting with net profits of 2.8 billion yuan and 1.1 billion yuan in Q3 2024 and Q2 2025, respectively [2][4]. - Vehicle sales revenue was 25.9 billion yuan (3.6 billion USD), down 37.4% from 41.3 billion yuan in Q3 2024 and 10.4% from 28.9 billion yuan in Q2 2025 [5]. - The gross profit for Q3 2025 was 4.5 billion yuan (627.8 million USD), a 51.6% decrease from 9.2 billion yuan in Q3 2024 [6]. Vehicle Deliveries - Li Auto delivered 93,200 vehicles in Q3 2025, a decline of 39.01% from 152,800 vehicles in the same period last year [3][9]. - The company has lost its position as the sales champion among new car manufacturers, with a reported 32.89 million vehicles delivered in the first ten months of 2025, down 16.36% year-on-year [11]. Operational Challenges - The company is facing operational challenges, including a significant drop in vehicle deliveries and a need to adjust its management approach back to a startup model to better respond to market changes [4][15]. - Li Auto's operating expenses were 5.6 billion yuan (793.1 million USD) in Q3 2025, a slight decrease from 5.8 billion yuan in Q3 2024 [7]. - The company has adjusted its annual sales target from 700,000 to 640,000 vehicles due to declining delivery numbers [12][13]. Strategic Adjustments - Li Auto plans to accelerate its product development cycle from a four-year major iteration to a two-year cycle to keep pace with competition [14][15]. - The company aims to differentiate its vehicle designs more distinctly rather than relying solely on configuration, moving away from a "cookie-cutter" approach [15].