守护“川超”体验感 培育消费新场景

Core Insights - The "Chuan Super" football matches in Leshan have transcended the sport itself, becoming a reflection of urban governance, cultural tourism integration, and consumer conversion capabilities [5][6] - The event has successfully attracted significant attendance and engagement, with an average of 17,500 attendees per match and various cultural performances enhancing the experience [6][7] Group 1: Event Management and Urban Integration - The successful organization of the "Chuan Super" matches is attributed to a collaborative approach between city and district levels, forming a committee with six specialized working groups to ensure seamless execution [7] - Over 5,000 staff members are deployed for each match day, covering aspects from competition organization to security and traffic management, ensuring a well-coordinated event [7] Group 2: Economic Impact and Consumer Engagement - The matches have stimulated local consumption, with a total sales revenue exceeding 8 million yuan during the four home games, alongside a significant boost in night market activities [8] - The introduction of 1 million yuan in "Passion Chuan Super" consumption vouchers has led to a consumer spending increase of over 720 million yuan, demonstrating effective economic conversion from sports events [8] - The integration of cultural tourism with the matches has resulted in a 35% increase in ticket revenue for major attractions like Emei Mountain and Leshan Giant Buddha, alongside a 459.8% rise in inbound tourists during the holiday period [8]