董事长亲自举牌，豪气民企称“完全以自有资金投资发展”

Core Viewpoint - The recent land auction in Shanghai saw a total of 9 plots sold, generating a total revenue of 173.33 billion yuan, with a notable participation from local private enterprises, indicating confidence in the Shanghai real estate market [2][7]. Group 1: Auction Details - The 9 plots had a total land area of 289,200 square meters and a total planned construction area of 552,600 square meters, with a starting price of 16.911 billion yuan [2]. - Among the sold plots, 2 were sold at a premium and 7 at the base price, with the highest transaction being the "Chuan Sha" plots acquired by local company Jiayun Real Estate for approximately 2.475 billion yuan, reflecting a premium rate of 15.76% [2][4]. Group 2: Jiayun Real Estate - Jiayun Real Estate, established over 20 years ago, emphasizes its strategy of investing solely with self-owned funds, avoiding leverage and financial risks [2][6]. - The company has a history of developing various projects in Shanghai, with its last acquisition in the city occurring in 2022, where it secured three residential plots for a total of 4 billion yuan [5]. Group 3: Market Analysis - Analysts noted that the participation of private enterprises like Jiayun and Dahua in the auction reflects a strong confidence in the Shanghai real estate market, especially as major state-owned enterprises were notably absent due to year-end financial considerations [7][9]. - The auction's lower competition intensity allowed these private firms to seize opportunities, indicating a shift in the market dynamics and a diversification of the land acquisition landscape [8][9].