科技点亮创新路，金融护航暖万家 ——建信人寿深化数字化转型新实践

Core Insights - The article highlights the innovative use of AI and RPA technology by Jianxin Life Insurance to enhance product development efficiency, reducing analysis time from weeks to hours and improving processing efficiency by 96.6% [2][3] Group 1: AI and Digital Transformation - Jianxin Life Insurance has successfully implemented an AI-assisted product development project, marking a significant shift towards intelligent and agile product innovation [2] - The company aims to extend its digital transformation to all service aspects, focusing on personalized, scenario-based, and intelligent insurance services [2] Group 2: Personalized Service and Market Adaptability - By analyzing customer characteristics across various dimensions, Jianxin Life has created 30,218 precise sales batches from 29 basic insurance products, enhancing market competitiveness [3] - The company integrates insurance product marketing into key platforms, allowing customers to access tailored insurance services seamlessly while engaging in financial transactions [3] Group 3: Innovative Insurance Solutions - Jianxin Life has developed customized insurance services for specific scenarios, such as integrating accident insurance into the official app of the Taibai Aoshang Ski Resort [4] - The company launched its first adjustable long-term medical insurance product, featuring a family-sharing model and a unique pricing mechanism based on health data [4] Group 4: Support for Technology Enterprises - Jianxin Life's Shandong branch collaborates with local banks to provide integrated financial and risk protection services for technology enterprises, addressing their specific risk management needs [5] - The company has established a collaborative mechanism to tailor comprehensive protection plans for various industries, including high-end chips and agricultural technology [5] Group 5: System Stability and Product Transition - Jianxin Life ensures a smooth transition during the adjustment of predetermined interest rates, implementing 55 ITM business requirements and launching 18 new products [6][7] - The company employs a dual-track quality control mechanism during development to prevent system vulnerabilities, achieving a "zero error" performance post-launch [7] Group 6: Future Outlook - Jianxin Life plans to deepen the integration of AI and big data with insurance operations, aiming to create a secure and intelligent financial ecosystem that supports high-quality economic development [7]