老年用品被列入下一个“万亿级”消费市场，促消费新方案给出这些指引

Core Insights - The article emphasizes the importance of optimizing the supply of age-friendly products in response to China's aging population and the growing consumer potential among elderly individuals [1][2]. Group 1: Market Potential - By 2024, the elderly population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, indicating a significant market for age-friendly products [1]. - The market size for elderly products has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [1]. Group 2: Product Development - The plan suggests enhancing the research and design of age-friendly products, focusing on essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [2]. - There is a need for comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2]. Group 3: Industry Trends - The development of age-friendly products is already underway in various sectors, including medical devices targeting cardiovascular and neurodegenerative diseases [2]. - The recent draft of the national standard for elderly nutritional supplements marks a significant step in addressing the specific dietary needs of individuals aged 60 and above [3]. Group 4: Leisure and Lifestyle - There is a substantial market opportunity in the leisure and entertainment needs of middle-aged and elderly individuals, with differing preferences observed between urban and rural populations [3].