Chan Ye Xin Xi Wang·2025-11-28 01:29Core Insights - The energy-saving home appliance market is experiencing continuous demand growth due to the global trend towards energy conservation and increasing consumer awareness of environmental protection [1][3][6] - The market size of China's energy-saving home appliance industry is projected to grow from 236.25 billion yuan in 2015 to 680.325 billion yuan in 2024, with a compound annual growth rate (CAGR) of 12.47% [1][10] - By 2025, the market size is expected to reach 744.3 billion yuan, driven by technological advancements and evolving consumer demands [1][10] Industry Overview - Energy-saving home appliances utilize advanced technologies such as variable frequency technology, high-efficiency compressors, and optimized insulation materials to significantly reduce energy consumption during use [1][3] - The industry includes various products such as air conditioners, refrigerators, washing machines, water heaters, televisions, and rice cookers [3] Market Dynamics - The Chinese government has implemented various policies to support the energy-saving appliance sector, including subsidies for replacing old appliances and promoting energy-efficient products [6][7][11] - The increasing focus on green consumption and energy efficiency among consumers is driving demand for energy-saving appliances [7][11] Industry Chain - The upstream of the energy-saving appliance industry includes raw materials and components such as steel, copper, plastics, rubber, electronic components, semiconductor materials, chemical materials, and insulation materials [8] - The midstream involves the production and manufacturing of energy-saving appliances, while the downstream encompasses sales channels including specialty appliance stores, home improvement markets, and various e-commerce platforms [8] Key Players - Major companies in the energy-saving appliance sector include Midea Group, Haier Smart Home, Gree Electric Appliances, Sichuan Changhong, Hisense, and others [1][13] - Midea Group reported a revenue of 167.201 billion yuan in its smart home business for the first half of 2025, reflecting a year-on-year growth of 13.32% [13] - Haier Smart Home achieved significant sales in its refrigerator, washing machine, and air conditioning segments, with respective revenues of 42.517 billion yuan, 31.645 billion yuan, and 31.645 billion yuan in the first half of 2025 [14][15] Development Trends - The industry is moving towards greater integration of artificial intelligence and IoT technologies, enabling autonomous energy management and optimization [16] - There is a focus on green design and circular economy principles, with an emphasis on using eco-friendly refrigerants and increasing the use of renewable materials [16] - Energy-saving appliances are evolving from single-function products to comprehensive, scenario-based solutions that optimize energy consumption across different home environments [17]