Chan Ye Xin Xi Wang·2025-11-28 01:42Core Viewpoint - The yellow-feathered chicken market in China is experiencing a decline in output and market size due to factors like avian influenza and tightened live poultry trading, but it is expected to recover in the long term as consumer demand for high-quality chicken increases [1][11]. Overview - The Chinese poultry market consists mainly of white-feathered and yellow-feathered chickens, with the latter being a domestically bred variety that is well-suited for traditional Chinese cooking [2][11]. Market Policy - The Chinese government has implemented various policies to support the development of the poultry industry, including guidelines for rural revitalization and agricultural green development, creating a favorable environment for the yellow-feathered chicken sector [6][11]. Industry Chain - The yellow-feathered chicken industry chain includes upstream sectors like breeding, feed, veterinary medicine, and farming equipment, midstream farming, and downstream processing and sales, with a focus on quality control and high-value products [8][11]. Current Development - The yellow-feathered chicken is favored for its taste and quality, aligning with consumer preferences for natural and safe food. However, the output is projected to drop to 3.334 billion birds and a market size of 87.4 billion yuan in 2024 due to recent challenges [1][11]. Competitive Landscape - The market concentration has increased, with leading companies like Wens Foodstuffs Group and Lihua Food Group dominating the industry through comprehensive supply chain management and cost advantages. Wens is expected to sell 1.208 billion birds in 2024, while Lihua anticipates a 12.95% increase in sales [11][12]. Future Trends - The yellow-feathered chicken industry is expected to shift towards high-value processed products, with an emphasis on convenience items like ready-to-cook meals. The industry will also focus on improving quality certification systems and enhancing cold chain logistics to support the trend towards fresh and frozen products [14][15].