辽宁：农村“头雁”的新课堂

Core Insights - The "Leading Goose" training program in Liaoning Province aims to cultivate rural industry leaders, with a target of training approximately 600 individuals annually over five years to create a pool of around 3,000 leaders [1][2]. Group 1: Program Overview - The "Leading Goose" program has been implemented since 2022, focusing on enhancing agricultural skills and business management for rural leaders [1][2]. - The program includes six specialized areas: planting, breeding, horticulture, agricultural product processing, marketing management, and rural tourism [2]. - Since its inception, the program has trained about 1,050 students at Shenyang Agricultural University, with practical learning experiences at 23 different bases [2]. Group 2: Participant Experiences - Participants like Yu Xiaoqi are actively engaged in learning marketing strategies to enhance local agricultural products, such as increasing the purchase price of local persimmons by 0.5 to 1 yuan per pound through branding [2]. - Dong Cuiling, another participant, transitioned from a rural influencer to an industry leader, utilizing her marketing knowledge to promote local specialties through social media and e-commerce [3]. Group 3: Impact and Results - Since the program's launch, approximately 1,900 individuals have been trained, with 84 becoming agricultural technicians and over 430 helping local farmers increase their income [3].