Zhong Guo Jing Ji Wang·2025-11-28 02:05Core Insights - Chinese automotive brands are rapidly gaining recognition and market share in the Middle East, transitioning from "strangers" to "reliable partners" in the region [1] Group 1: Market Performance - In the UAE, Chinese automotive brands are increasingly trusted by dealers and consumers, with a notable rise in customer inquiries and purchases [2] - In Turkey, sales of Chinese brands have significantly increased, with Chery's sales expected to exceed 57,000 units in 2024, marking a growth of over 40% [3] - BYD's market performance in Turkey has been remarkable, with sales increasing nearly ninefold after establishing a local factory [3] Group 2: Competitive Advantages - Chinese automotive brands are favored for their superior product performance, advanced smart configurations, high cost-effectiveness, and comprehensive after-sales service [4] - Chinese vehicles have passed rigorous extreme environment tests, ensuring quality suitable for the Middle Eastern climate [4] - Features such as spacious interiors and luxury configurations are appealing to consumers, with many functionalities previously seen only in high-end European models [4] Group 3: Local Investment and Collaboration - Chinese companies are investing in local manufacturing and talent development, aligning with the green transformation goals of several Middle Eastern countries [7] - In Egypt, Chery's investment of $123 million in a welding plant has resulted in 40% of components being locally manufactured, promoting job creation and skills development [7] - BYD's $1 billion investment in Turkey is expected to create around 5,000 jobs and enhance the local supply chain [7][8]