Zhong Guo Jin Rong Xin Xi Wang·2025-11-28 02:28Core Viewpoint - China Everbright Bank is actively promoting consumption and expanding domestic demand through a special work plan that includes initiatives to support the development of the ice and snow economy, which is seen as a key driver for economic vitality [1][2] Group 1: Ice and Snow Economy Initiatives - The "Ice and Snow Festival" will be launched from December 2025 to February 2026, with activities in multiple locations to expand ice and snow consumption scenarios [1] - The bank's branches in Northeast China will focus on city themes, while branches in Shijiazhuang, Urumqi, and Hohhot will emphasize Olympic and scenic themes [1] - The initiative aims to enhance support for consumption and domestic demand through various promotional activities [1] Group 2: Promotional Offers - Travel discounts include reductions for credit card holders booking domestic flights through Meituan and Ctrip, with specific discounts based on the amount spent [1][2] - Accommodation offers include discounts for hotel bookings in cities like Harbin and Shenyang when using Everbright credit cards [2] - Ticket discounts for popular ski resorts are available, with specific reductions for credit card users purchasing tickets through Ctrip [2] - Equipment purchases on JD.com will feature interest-free installment options and random discounts for specified products when using Everbright credit cards [2] Group 3: Economic Impact - The "Ice and Snow Festival" is expected to not only benefit consumers but also stimulate innovation and development in the ice and snow tourism industry, contributing to the broader goal of promoting "national ice and snow" participation [2]