被指玩虐猫梗不尊重女性，零食品牌“滇二娃”致歉

Core Viewpoint - The snack brand "Dian Er Wa" issued an apology after being accused of frequently posting inappropriate content, including cat abuse memes and disrespectful comments towards women, on its social media platforms [1][3]. Group 1: Company Response - "Dian Er Wa" acknowledged the complaints received from multiple users regarding inappropriate comments and videos on its Bilibili and Xiaohongshu accounts, which included references to "extreme beauty" and cat abuse memes [1][3]. - The company stated that it began new media promotions in 2025 to connect with younger audiences, but the execution led to backlash due to the inappropriate content shared by its social media team [3]. - In response, the company promptly removed the offending videos and comments, criticized and punished the responsible employees, and initiated immediate account rectification [3]. Group 2: Company Background - "Dian Er Wa" primarily sells snacks such as potato chips and flower cakes, and is registered under Kunming Anjin Trading Co., Ltd., which was established in 2013 with a registered capital of 500,000 RMB [6]. - The company’s operations include domestic trade agency, food sales (pre-packaged), and internet sales, among other activities [6]. - The brand had recently announced the upcoming launch of a product called "Haqimi Spicy Braised Snacks," claiming it was inspired by a love for cats and aimed at meeting customer demand [6].