西安：从千年古都到“短剧之都”的跨界突围

Core Insights - Xi'an is emerging as a significant hub for micro-short dramas, with the city being recognized for its industry scale and content innovation, earning the title of "City of Micro-Short Dramas" [3][10] - Fengxing Culture's representative work "Wushuang" has achieved a total recharge of 350 million, setting the highest box office record in the micro-short drama industry [1][3] - The micro-short drama industry in Xi'an is supported by various filming locations and a complete industrial chain, including creation, production, distribution, and monetization [7][9] Company Highlights - Fengxing Culture began producing vertical screen short dramas in 2021 and plans to expand into overseas markets by the end of 2023, being one of the first teams to shoot abroad [1] - Zhuoyuan Film and Television, established in 2016, has a professional production team of over 100 people and has achieved high success rates with its short dramas, particularly during competitive holiday seasons [4][6] - The Xi'an International Port has attracted several leading micro-short drama companies, enhancing the local industry's growth [1][7] Industry Development - The micro-short drama sector in Xi'an has seen the establishment of multiple filming bases and the gathering of over 50 related enterprises, making it the region with the highest concentration of micro-short drama companies in Shaanxi [9] - The integration of local cultural elements, such as those from the Qin, Han, and Tang dynasties, into micro-short dramas has increased interest in Xi'an's cultural tourism [10] - The micro-short drama economy has created over 1,000 productions and engaged more than 5,000 extras, contributing to the growth of related industries like transportation and cultural tourism [10]