扬州文旅招商推介会在京举办

Core Points - The event held in Beijing on November 27 showcased the winter charm and investment value of Yangzhou, inviting visitors and businesses to explore opportunities [1][4] - A variety of promotional activities were conducted, including project showcases, cooperation agreements, and a unique cultural tourism market [1][4] Group 1: Project Promotion - The event highlighted key investment projects in areas such as ancient city renewal, the Grand Canal cultural belt, and wellness tourism, including the North City River cultural tourism cluster phase II and the immersive Tang-style scenic area "Grand Canal Ten Miles" [3] - Local officials from Gaoyou and Yizheng presented their cultural and ecological tourism potential, emphasizing the integration of tourism and local resources [3] - Representatives from Yangtze River Cultural Tourism Group and iQIYI promoted wellness projects and iQIYI theme park, showcasing the diversity and openness of Yangzhou's tourism industry [3] Group 2: Culinary and Wellness Attractions - Yangzhou was promoted as a "World Food Capital," featuring winter culinary delights such as exquisite breakfast teas and classic Huaiyang dishes, which serve as a strong attraction for tourists [3] - The city is recognized as the first "Chinese Hot Spring City" in the Yangtze River Delta, offering high-quality hot spring resorts and unique cultural experiences like "Yangzhou Back Massage" [3] Group 3: Winter Activities and Incentives - Yangzhou plans to host over 200 special winter activities from December 2025 to February 2026, alongside a distribution of 15 million yuan in tourism consumption vouchers during December 2023 [4] - Multiple cooperation projects were signed at the event, covering tourism project collaboration, customer sourcing, and promotional partnerships [4] - The event successfully promoted Yangzhou's winter tourism products and favorable policies to the national market, highlighting the city's quality business environment and investment prospects [4][5]