对话中国高定标杆人物郭培：为什么1000万也不卖这件衣服？｜贵圈

Core Viewpoint - The article emphasizes the importance of cultural depth and time in establishing luxury brands, highlighting that true luxury is not merely about high prices but about a long-term commitment to craftsmanship and heritage [3][4][6]. Group 1: Brand Philosophy - The essence of luxury brands reflects a country's overall cultural, economic, and global influence, requiring a long-term cultural and spiritual accumulation [4]. - Successful brands are measured by both time and space, where time represents the brand's history and cultural depth, while space refers to visible metrics like store count and sales [5]. - Many brands prioritize rapid expansion over cultural and product integrity, which can lead to instability and a lack of lasting value [6][7]. Group 2: Personal Experience and Strategy - The company previously expanded rapidly by opening nearly ten stores but later closed them due to challenges in talent development and brand focus [7]. - The decision to halt expansion was based on the understanding that nurturing a brand requires time and patience, akin to "planting trees" for future generations [7]. - The company has chosen to focus on cultural heritage and craftsmanship rather than succumbing to the pressures of immediate market demands [9][10]. Group 3: Market Positioning and Future Plans - The company has opted not to pursue further international showcases in Paris due to the lack of a corresponding commercial system to support such endeavors [9]. - The upcoming exhibition at the China Silk Museum aims to educate the public on the value of haute couture and will span nearly 3,000 square meters over eight months [16]. - The company is open to capital investment but believes the timing is not right, emphasizing the need for a solid foundation before engaging with external funding [17]. Group 4: Advice for Young Designers - Young designers are encouraged to focus on long-term brand building, understanding that true luxury requires time and generational commitment [19]. - It is crucial to distinguish between superficial fame and genuine brand value, which comes from the core of the work and its historical significance [19]. - The importance of controlling desires and returning to the essence of craftsmanship is highlighted as vital for sustainable brand development [19].