加速供需适配 精准激发消费潜力
Jing Ji Wang·2025-11-28 03:03

Core Viewpoint - The article discusses the implementation plan aimed at enhancing the adaptability of consumer goods supply and demand, addressing the information gap and demand mismatch between producers and consumers, and promoting a "two-way rush" between supply and demand [1] Group 1: Implementation Plan Focus - The implementation plan targets the supply-demand mismatch, aiming to optimize the supply-side structure and enhance resource investment over approximately five years to achieve dynamic equilibrium at a higher level [2] - Specific measures are proposed for different demographics, including infants, students, and the elderly, focusing on safety, quality, and practical needs [2][3] Group 2: Consumer Demographics - For infants and students, the plan emphasizes "healthy growth" and "learning efficiency," addressing issues like product safety and quality, and promoting the use of new eco-friendly materials [2] - For the elderly, the focus is on "practical convenience" and "quality of life," with plans to enhance the development of products like care robots and easy-to-swallow foods [2] Group 3: Consumption Promotion Strategies - The plan includes strategies to stimulate consumption potential through policies like trade-in programs for consumer goods, creating a favorable consumption atmosphere, and innovating consumption scenarios [4] - It aims to boost large-scale consumption in sectors like automotive and home appliances, and to promote new consumption models such as health and digital consumption [4] Group 4: International Consumption Environment - The plan seeks to enhance the international consumption environment in China, promoting initiatives like expanding visa-free travel and optimizing tax refund policies to attract more international consumers [5] Group 5: Development Goals - The implementation plan sets clear development goals, aiming for a significant optimization of consumer goods supply structure by 2027, with the creation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [7] - Key consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, while hotspots include baby products, smart wearables, cosmetics, and outdoor goods, indicating strong growth potential [7]