《疯狂动物城2》9年后回归，一位老影院经理眼中的行业“消亡史”

Core Insights - The film industry is experiencing significant changes, with the release of "Zootopia 2" sparking some optimism, but overall attendance and revenue remain concerning [1][5][10] - The cinema landscape has evolved drastically over the past nine years, with technological advancements reducing the need for traditional roles and altering consumer behavior [11][14][18] Group 1: Industry Performance - "Zootopia 2" has achieved a pre-sale box office of 1.82 billion, setting a record for imported animated films in China, and has grossed over 3.5 billion within two days of release [1][10] - Despite the positive reception, with a Douban score of 8.7, attendance rates are significantly lower compared to the first film, with some cinemas only filling 200 out of 500 seats on premiere day [3][10] - The cinema manager estimates that "Zootopia 2" could reach a total box office of 25 to 30 billion, which would be a strong performance for the year [10][17] Group 2: Technological Impact - The cinema industry has seen a shift from manual ticketing and projection to automated systems, allowing a single person to manage operations that once required multiple staff [11][13] - The rise of streaming services has changed the distribution model, with many films recouping costs through online platforms rather than traditional box office sales [14][18] - The social aspect of cinema has transformed, with younger audiences seeking alternative entertainment options that offer more interaction than traditional movie-going [15][18] Group 3: Future Outlook - The cinema industry is perceived as a "sunset industry," with many professionals feeling a sense of inevitability regarding its decline [18][19] - The current workforce in cinemas is often comprised of individuals with fewer financial pressures, leading to a lack of motivation for career advancement [16][17] - The industry is adapting to changing consumer preferences, with a focus on niche markets and specialized experiences rather than mass appeal [15][19]