旺旺集团联名北京天坛公园跨界融合打造文创新典范

Core Insights - Wangwang Group and Beijing Temple of Heaven have launched the "Blessing Big Snow Cake," which has gained significant attention on social media due to its large size of 15 centimeters in diameter and its cultural significance [1] Group 1: Product Launch - The "Blessing Big Snow Cake" is designed to be larger than a person's face, creating a fun experience for consumers [1] - The packaging incorporates classic patterns from the Temple of Heaven's Hall of Prayer for Good Harvests, showcasing the beauty of Chinese architecture [1] Group 2: Cultural Significance - The collaboration merges Wangwang's "Good Luck Culture" with the Temple of Heaven's "Blessing Culture," making it a phenomenon that resonates with cultural themes [1] - The product has sparked a "Blessing Check-in" trend on social media, with many users sharing photos of the cake at the Temple of Heaven [1] Group 3: Company Strategy - Wangwang Group invests over 400 million RMB annually in research and development to continuously create new products [1] - The company aims to integrate Chinese "Wang Culture" into its products and expand its reach globally, fostering a bridge of friendship across the Taiwan Strait [1]