中国医药企业管理协会医药营销创新专委会成立

Group 1 - The China Pharmaceutical Enterprise Management Association announced the establishment of the Marketing Innovation Professional Committee at the 17th China Pharmaceutical Entrepreneurs, Scientists, and Investors Conference [1] - The committee aims to build an industry-level marketing innovation platform to enhance the synergy between research and market, thereby creating a sustainable innovation cycle [3] - Digital capabilities will play a crucial role in determining the competitive landscape for pharmaceutical companies in areas such as volume-based procurement and patient services [3] Group 2 - JD Health has been focusing on digital marketing, creating a more integrated and open cooperation ecosystem [4] - The upgraded digital marketing solution from JD Health allows pharmaceutical companies to engage in a "one-to-many" cooperation model, significantly reducing channel expansion costs and improving operational efficiency [4] - JD Health plans to leverage the committee's strength to deepen collaboration with pharmaceutical companies in digital marketing, contributing to the accessibility of medical resources and the high-quality development of the pharmaceutical industry [4]