蜜雪冰城试点卖早餐，企查查：近三成早餐相关企业位于华东

Core Insights - The core focus of the article is on the breakfast initiative by Mixue Ice City, which is currently being trialed in select cities with a low-priced product offering, while the overall breakfast-related enterprise landscape in China is highlighted. Group 1: Breakfast Initiative by Mixue Ice City - Mixue Ice City has launched a breakfast survey and is testing a "breakfast plan" in cities like Dalian, Xi'an, Nanning, and Hangzhou, offering products such as breakfast coconut milk at a price of 5 yuan each [1] - There is currently no plan for a large-scale rollout of the breakfast initiative, but public support for the low-priced breakfast concept is evident [1] Group 2: Overview of Breakfast-Related Enterprises - As of November 28, there are 284,800 breakfast-related enterprises in China, with the majority (42.83%) established between 5 to 10 years ago [2] - The distribution of these enterprises is primarily in the East China region (29.90%) and Central China (25.38%), with South China and Southwest China following at 15.82% and 12.26% respectively [3] Group 3: City-Level Distribution of Enterprises - Breakfast-related enterprises are predominantly located in third and fourth-tier cities, accounting for 29.01% and 28.15% respectively, while first-tier cities only represent 2.77% of the total [4] - In terms of registration, 35,800 breakfast-related enterprises are expected to be registered in 2024, with 28,100 already registered this year [4]