锚定民生需求，中原消费金融以让利、创新、宣教赋能美好生活

Core Insights - The Central Financial Work Conference emphasizes the concept of finance for the people, urging financial institutions to fulfill their social responsibilities and integrate political and public interests into their services [1] Group 1: Financial Benefits to Consumers - Zhongyuan Consumer Finance has implemented a dual approach of "subsidies + rights" to reduce financing costs for users, providing a total of over 44.73 million yuan in benefits to 3.31 million users by the end of October 2025 [2] - During the "Double Eleven" shopping festival, the company issued 1,111 yuan interest-free coupons and cash red envelopes, attracting 12,300 users and enhancing platform activity while providing consumers with discounts [2] - The company also offers a "28-day interest-free borrowing" benefit, providing a buffer period for 1.43 million users and reducing interest fees by 13.74 million yuan [2] Group 2: Financial Education and Consumer Protection - Zhongyuan Consumer Finance actively conducts various financial knowledge promotion activities to enhance consumer awareness and prevent illegal financial activities, aligning with regulatory requirements [3] - Innovative offline consumer rights protection activities were held during the "3.15" Consumer Rights Protection Education Campaign, integrating cultural performances to engage the public and promote financial literacy [3] - The company partnered with Zhengzhou Metro to launch a public welfare project that combines financial consumer protection with community service, enhancing public awareness through interactive experiences [3] Group 3: Online Financial Literacy Initiatives - An online "Cloud Knowledge Corridor" has been established, featuring scenario-based short videos and engaging comics to simplify complex financial concepts and enhance public understanding [4] - The online educational content has reached over 500,000 individuals, effectively improving the public's risk prevention awareness [4]